Governments have danced to the tune of armaments suppliers & contractors for 'defence' installations... for generations. Ike go it right, not from prescience, but because he could already see it happening.
Agriculture & Pharmaceuticals companies have long been well entrenched in policy formation too. The lobbying industry is about more than lunch.
Neither are media giants (e.g. Murdoch in the English speaking world) new to the policy game; indeed, they manage narratives on which all else, including politicians themselves, depend.
Sure, it is worrying that advertising is being concentrated in the same way as, say, aircraft manufacture. The consequences for journalists are existential, 'though effective 'freedom of speech' was lost generations ago. In the West, we can say anything we want... so long as it does not threaten to produce an effect. Then it's all the same game. Authoritarians are just more up-front about it.
Actually, Australia has done far better dealing with pharmaceuticals through its Therapeutic Good Administration than, say, US.
The admittedly rather one-sided settlement is similarly far better than nothing. It is producing some (very modest) funding for news sources. Most importantly, it has set a precedent for others to follow. Where so much money is at stake, no bully can rig the game indefinitely. Google & Facebook will continue to dominate, perhaps for a long time. They will pay something now & much more later... as they should.